They say that part of the secret to successful marketing is 'having a finger on the pulse of the people'.
Now, one could easily bog down in the details of defining the term 'people' with innumerable demographic categories; but lest the risk of tedium arise, I shall not. Let me also state that I do not profess to be an expert in this subject, despite a career path that appears to reluctantly nudge me in that direction.
While writing articles for a company 'news letter' that is intended (and unlikely) to appear in a week’s time, I breached the fascinating topics of 'Rogue Antivirus' malware, the plethora of MS Office versions, and the so-termed 'Browser Wars'. The third article, perhaps intended for a future release, is conceived exclusively for the opportunity afforded to use a newly-discovered StarWars font.
Yet, as if to speak of provenance, I have had no less than three separate client incidents in as many days that breeched all three topics directly. Several clients became infected by the very-same Rogue software applications that I intended to warn them of; one client ordered a version of Office 2008 and asked why it was different from Office 2007; and a third client inquired as to the reasons and recommendations for different web browsers.
If such metrics are to be used as a gage, than I just may be on to something.
In other news, what could be more delightful than a software-based call-manager that lets you know when a colleague is available at his desk yet refusing to answer your phone call?
Why, an intercom-phone system that gives him no choice, of course!
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